14.08.005 Purpose.
It is the intent of this chapter to establish a framework of comprehensive sign standards for Palmer that reflect the community decision to preserve and enhance the natural, scenic environment of Palmer; promote the health, safety and welfare of the community; protect property values; allow flexibility, encouraging variety and good design; recognize the importance of appropriate signage for Palmer’s economic vitality; and allow adequate avenues for both commercial and noncommercial messages, recognizing free speech by regulating signs in a content-neutral manner. It is the purpose of this chapter to authorize the use of signs that:
A. Promote and accomplish the goals and objectives of the comprehensive plan;
B. Facilitate economic development through the identification of businesses and organizations in the community;
C. Are aesthetically pleasing and of appropriate scale, are integrated with surrounding buildings and landscape in order to meet the community’s expressed desire for quality development, and which protect prominent viewsheds;
D. Promote the free flow of traffic and protect pedestrians and motorists from injury through well-designed signs that are unlikely to distract drivers to a dangerous degree;
E. Prevent property damage, personal injury, and litter from signs which are improperly constructed, poorly maintained, or made of nondurable materials. (Ord. 18-005 § 12, 2018)