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“Sign” means any device, structure, fixture, or placard using graphics, symbols, and/or written copy designed primarily for the purpose of advertising or identifying any establishment, products, goods, services or political organization, person or viewpoint of any kind when placed outdoors or in an exterior window in view of the general public. “Sign” includes a complex sign designed to permit dividing the surface up among advertisements (“cabinets”) for several different businesses or products or which consists of several different, physically connected facets, containing related or unrelated advertising, in a zigzag, double-faced, triangular, square, or other multifaceted design, with or without cabinets. (Ord. 466 § 3, 1994)